News

Anheuser-Busch InBev to produce new Starbucks RTD tea

Most popular

Interview - Pernod Ricard CFO Helene de Tissot

The just-drinks Analyst returns

Pernod breaks boundaries with Chinese distillery

just-drinks speaks to Pernod CEO Alex Ricard

just-drinks meets Asahi Europe's CEO - II

MORE

Anheuser-Busch InBev is to team up with Starbucks to launch an RTD Teavana tea across the US.

Teavana tea is already sold in Starbucks outlets in the US

Teavana tea is already sold in Starbucks outlets in the US

The brewer will produce, bottle and distribute the new product for Starbucks when it gets an expected launch in the first half of next year, the two companies said yesterday. The new release will be Starbucks' first RTD under its Teavana brand. 

"This arrangement will bring together the strengths of two great companies, each with a long history of successful brand-building," said AB InBev CEO Carlos Brito. "Starbucks' expertise and leadership in premium tea, combined with our world-class production capabilities and strong US distribution footprint, will position this new product well in what is an exciting and growing category."

Click here to find out everything you need to know about Teavana and the RTD tea segment in the US

According to the companies, premium RTD tea is the fastest-growing segment in the US RTD tea category, which grew at 16% CAGR over the past five years. Starbuck bought the Teavana brand in 2012 and serves it in its US outlets. The AB InBev deal will see the brand distributed to US retailers for the first time, through the AB InBev wholesaler network.

"This arrangement with Starbucks comes at a very exciting time given the considerable growth in the premium RTD tea category, and I expect this news will energise wholesalers throughout our network," said Philip Mullin, chairman of the Anheuser-Busch wholesaler advisory panel.

The agreement between Starbucks and AB InBev is expected to be finalised in the second half of the year.

AB InBev's US wholesaler network was attacked this week by the head of the Brewers Association. Bob Pease said the brewer's purchase of independent distributors threatened to "choke off" the US craft beer industry.


Related Content

Diageo closes in on RTD, Guinness South Africa partnership with Anheuser-Busch InBev's SAB

Diageo closes in on RTD, Guinness South Africa partnership with Anheuser-Busch InBev's SAB...

Anheuser-Busch InBev ups soft drinks presence with Hiball and Alta Palla purchases in US

Anheuser-Busch InBev ups soft drinks presence with Hiball and Alta Palla purchases in US...

Anheuser-Busch InBev Performance Trends 2014-2018 - results data

Anheuser-Busch InBev Performance Trends 2014-2018 - results data...

Anheuser-Busch InBev names new CMO, reduces regional management zones

Anheuser-Busch InBev names new CMO, reduces regional management zones...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?