News

Anheuser-Busch InBev to give English football push to Budweiser Zero - video

Most popular

The just-drinks analyst returns

Coronavirus paves the way for e-commerce boom

"Europe is so primed for hard seltzer" - interview

Beer awards - What's the point? - comment

The just-drinks analyst returns

MORE

Anheuser-Busch InBev is to launch UK TV ads for Budweiser Zero as part of its English Premier League sponsorship, as brewers increasingly push non-alcoholic beers in their sports marketing.

A-B InBev's UK unit said today that 20-second TV spots for the new non-alc beer will play a prominent role in the new 'Monday Night Football' campaign. Budweiser Zero will "lead the charge" on the campaign, with the TV ads supported by social films across YouTube, Facebook, Instagram, Twitter and Snapchat, according to A-B InBev.

"The decision to use the power and scale of the master brand, coupled with its biggest marketing platform - the Premier League sponsorship - to raise awareness of Budweiser Zero is part of Budweiser's commitment to encouraging and supporting smart drinking choices for consumers," said Budweiser Brewing Group UK & Ireland.

Brewers are becoming bolder with the marketing for their non-alcoholic brands, especially in sports, where the category aligns with health and fitness. Last month, Heineken replaced Amstel beer with Heineken 0.0 as the beer partner of the UEFA Europa League, Europe's second-biggest club competition.

A-B InBev signed a Budweiser tie-up with the English Premier League last year. Budweiser Zero was launched in the UK earlier this year, replacing Budweiser Prohibition Brew.

Why no- and low-alcohol is a good news story but not free from controversy - sustainability spotlight


Related Content

Heineken brings in

Heineken brings in "football geeks" to give fresh slant to Amstel's Europa League tie-up...

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations...

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusive

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusi...

Diageo eyes video game potential as gamers grow up

Diageo eyes video game potential as gamers grow up...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?