News

Anheuser-Busch InBev starts Bud Light NFL season with 'Philly Philly' campaign

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

What will be Ian Curle's Edrington legacy?

Why Brown-Forman will be one of spirits' winners

Interview, Pernod Ricard CEO Alex Ricard - Part I

MORE

Anheuser-Busch InBev is preparing for the new American football season in the US by honouring last season's Super Bowl champions in a Bud Light campaign.

A-B InBevs Bud Light packs are individually numbered and offer consumers the chance to win tickets to the Eagles’ season-opening game

A-B InBev's Bud Light packs are individually numbered and offer consumers the chance to win tickets to the Eagles’ season-opening game

The brewer will release a US$29.99 limited-edition pack commemorating the Philadelphia Eagles' win against the New England Patriots with Bud Light glassware and bottles. The campaign is called 'Philly Philly' and is a continuation of Bud Light's ongoing Dilly Dilly activation that has captured the attention of NFL fans.

Only 20,418 packs will be available, corresponding to the date of the victory, and they will roll out in the Philadelphia metro area from 16 August. The packs will be individually numbered and hold a chance for fans to win tickets to the Eagles' season-opening game on 6 September.

After Q1 results in May, A-B InBev said the Bud Light 'Dilly Dilly' marketing campaign helped make the brand "the leading beer in social conversation for the second consecutive quarter". The campaign was launched late last year and has since entered the US cultural mainstream. According to media reports, sports fans chant the phrase during NFL games.

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Click here for a just-drinks comment


Related Content

Anheuser-Busch InBev Q1 2018 results - Preview

Anheuser-Busch InBev Q1 2018 results - Preview...

NFL rule change paves way to Super Bowl spirits ads

NFL rule change paves way to Super Bowl spirits ads...

Anheuser-Busch InBev Q1 2018 - results data

Anheuser-Busch InBev Q1 2018 - results data...

Bud Light falls victim as US beer volume losses gain pace - analysis

Bud Light falls victim as US beer volume losses gain pace - analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?