Anheuser-Busch InBev wins latest round against Budejovický Budvar

Anheuser-Busch InBev wins latest round against Budejovický Budvar

Anheuser-Busch InBev has won the latest round in its long-running dispute with Budejovický Budvar, securing a re-run of a court hearing to settle its claim to the 'Bud' trademark in the European Union.

The European Court of Justice (ECJ) has ruled that the lower-ranked EU General Court was wrong to block Anheuser-Busch InBev from securing trademark rights to the 'Bud' name across all 27 European Union member states.

In a ruling today (29 March), the ECJ ordered a re-run of the case in the General Court, as requested by A-B InBev. The ECJ said that the General Court had made mistakes in interpreting EU trademark law.

A-B InBev declared itself "pleased" with the decision. "This positive decision from the court enhances our already extensive trademark position in the EU," a spokesperson for the brewer said today. "The decision moves Anheuser-Busch InBev one step closer to securing rights to either the Bud or Budweiser trademark throughout the entire European Union."

Back in December 2008, Budejovický Budvar persuaded the General Court, then known as the Court of First Instance, to annul a previous ruling that handed A-B InBev trademark rights on 'Bud' across all 27 member states of the European Union (EU).

In a separate case in July last year, the ECJ ruled that A-B InBev could not register the name Budweiser as a trademark across the EU.