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Anheuser-Busch InBev moves to meat aisle with Budweiser pork produce

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Anheuser-Busch InBev has launched a range of Budweiser-branded pork products in partnership with a US food company.

The meats, made by Coleman Natural Foods, include Budweiser-infused bratwursts as well as ribs and pulled pork

The meats, made by Coleman Natural Foods, include Budweiser-infused bratwursts as well as ribs and pulled pork

The meats, made by Coleman Natural Foods, include Budweiser-infused bratwursts as well as ribs and pulled pork that come with a Budweiser-based barbecue sauce. Coleman said the tie-up will help "Millennial consumers to stop and shop in the processed meat case".

"Budweiser is an iconic brand that is recognized throughout the US with impressive advertising and marketing," Coleman added.

The partnership is the latest for Budweiser that expands the brand outside of the beer category. Last year, A-B InBev teamed up with Beam Suntory to launch a Budweiser aged on Jim Beam Bourbon barrel staves. A TV ad for Budweiser Reserve Copper Lager starring Charlize Theron was unveiled last month.

This week, A-B InBev remained top of an annual list of US brewers by volume. The figures, for 2018, showed little change in the top 50, though Sapporo USA suffered a significant fall.

Top US Brewers in 2018 - The facts


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