Anheuser-Busch InBev has made its second incursion into the wine category, through the acquisition of a stake in US-based Swish Beverages.

The brewer confirmed to just-drinks earlier today that it has bought a "minority investment" in Swish, best known for its Babe canned rosé brand, through the ZX Ventures venture capital and incubator division. Neither the financial details nor the size of the stake were disclosed.

"ZX Ventures has made this minority investment because it believes SWISH has the potential to disrupt the traditional wine industry by offering unique choices that capture the tastes of its Millennial following," A-B InBev said.

"We are, first and foremost brewers, and we are committed to elevating the beer category by providing consumers with more choices and new occasions to enjoy beer."

Swish was founded by social media personality Josh Ostrovsky, along with David Oliver Cohen and Tanner Cohen, the pair behind the Twitter character Babe Walker, who evolved into a fictitious book character. As well as the Babe brand, Swish also produces White Girl rosé, Family Time is Hard Pinot Grigio and a sparkling rosé, Pink Party. 

This week's purchase marks A-B InBev's second wine play: It also owns a stake in the Electric Sky single-serve cup brand.

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