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Anheuser-Busch InBev's US unit has revealed details of a new pack design for its flagship Budweiser brand.

Anheuser-Busch this month used its @budweiserusa account to announce new livery for Budweiser. In a tweet with a short video, the company said: "Our new label is a throwback twist on our past. An original style, filled with the same refreshing Bud you love. Cheers to 2020, and beyond."

A spokesperson for the brewer told just-drinks that further details of the pack redesign will be released this week.

Budweiser volumes are under pressure in the US because of long-term declines and recent success for "malternatives" such as hard seltzers, according to data company GlobalData. A poor performance for the brand in 2018 contributed to a 2.1% volumes drop in US lager for that year.

This month, A-B InBev released an advert ahead of the launch of its Bud Light Seltzer brand. The 15-second ad states that the product will roll out from 13 January. A-B InBev CEO Carlos Brito first confirmed plans to launch Bud Light Seltzer in October.

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Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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