News

Anheuser-Busch InBev lines up US Budweiser pack overhaul

Most popular

Remy Cointreau Performance Trends 2016-2020

Why COVID-19 has restored plastic's popularity

COVID-19 a double-edged sword for CBD

Campari and Cuervo - The next big spirits buy?

White spirits trying to ride hard seltzer craze

MORE

Anheuser-Busch InBev's US unit has revealed details of a new pack design for its flagship Budweiser brand.

Anheuser-Busch this month used its @budweiserusa account to announce new livery for Budweiser. In a tweet with a short video, the company said: "Our new label is a throwback twist on our past. An original style, filled with the same refreshing Bud you love. Cheers to 2020, and beyond."

A spokesperson for the brewer told just-drinks that further details of the pack redesign will be released this week.

Budweiser volumes are under pressure in the US because of long-term declines and recent success for "malternatives" such as hard seltzers, according to data company GlobalData. A poor performance for the brand in 2018 contributed to a 2.1% volumes drop in US lager for that year.

This month, A-B InBev released an advert ahead of the launch of its Bud Light Seltzer brand. The 15-second ad states that the product will roll out from 13 January. A-B InBev CEO Carlos Brito first confirmed plans to launch Bud Light Seltzer in October.

Molson Coors shapes exit strategy, the changing shape of whistleblowers and how the drinks stock tips shape up - The just-drinks Analyst


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

Expert Analysis

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in Canada.

VIEW REPORT

Related Content

Anheuser-Busch InBev Performance Trends 2015-2019 - results data

Anheuser-Busch InBev Performance Trends 2015-2019 - results data...

Anheuser-Busch InBev to use craft beer play book to dominate US hard seltzers - Carlos Brito

Anheuser-Busch InBev to use craft beer play book to dominate US hard seltzers - Carlos Brito...

Anheuser-Busch InBev puts overhauled Bon & Viv Spiked Seltzer on Super Bowl stage

Anheuser-Busch InBev puts overhauled Bon & Viv Spiked Seltzer on Super Bowl stage...

Anheuser-Busch InBev to appeal Molson Coors corn syrup win

Anheuser-Busch InBev to appeal Molson Coors corn syrup win...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?