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Anheuser-Busch InBev launches non-alcoholic Leffe

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Anheuser-Busch InBev is to launch a non-alcoholic version of Belgian abbey beer brand Leffe. 

Anheuser-Busch InBev has launched a non-alcoholic Leffe

Anheuser-Busch InBev has launched a non-alcoholic Leffe

Leffe Blond 0,0% will initially roll out in its home market of Belgium for EUR4 (US$4.60) per 4x33cl pack, an A-B InBev spokesperson confirmed to just-drinks. The launch is part of the global brewer's pledge for 20% of its volumes to come from no- and low-alcohol beer by 2025.

The company said it was able to use "unique techniques" to brew Leffe 0.0% "without compromising the taste profile". A report in the UK's Daily Telegraph said the beer is de-alcoholised after the brewing process.

Leffe is brewed at A-B InBev's headquarters in Leuven and normally carries a 6.6% abv. In 2017, the brewer launched a lower-abv version, at 4.5%, called Leffe Enkel.

Global brewers are increasingly turning to their most famous brands to launch non-alcoholic beers. Heineken launched Heineken 0.0% in 2017, and is now rolling it out in the US. A-B InBev launched a non-alcoholic Budweiser in 2016.

The beer category in 2019 - just-drinks predicts


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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