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  • Budweiser brewer expects FIFA "to resolve situation"
  • Joins Coca-Cola Co and other sponsors in expressing unease
  • Brand expert predicts little fallout for sponsors

Budweiser brewer Anheuser-Busch InBev has become the latest FIFA sponsor to express misgivings about corruption scandals surrounding the world football body.

On the eve of FIFA's presidential election, only one candidate remains standing amid a series of high-profile suspensions. If the vote goes ahead, it is expected that Sepp Blatter will be returned to power, but the body is under political pressure to reform amid a spate of corruption scandals.

Major FIFA sponsors, including The Coca-Cola Co and Emirates, have already expressed their "disappointment" at the accusations levelled at FIFA Executive Committee members.

This evening (31 May), Anheuser-Busch InBev joined the debate. A spokesperson for the Budweiser brewer told just-drinks: "We have shared our concerns with FIFA, and it is our expectation that FIFA will address and resolve this situation in an expedient manner, and work towards restoring the trust of fans around the world who share great passion for the sport and this tournament."

Budweiser is the official beer of the FIFA World Cup.

Despite public displays of concern, Stephen Cheliotis, the CEO of The Centre for Brand Analysis, said that the fallout on sponsors would likely be quite small. "I don't think that it will come back on the brands too much," he told just-drinks.

"I think many people would feel: 'what's it got to do with Coke if a FIFA Committee member has got a little brown envelope stuffed with money somewhere?'"

All FIFA members that have been under scrutiny, including Blatter, deny any wrongdoing.


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