Anheuser-Busch InBev is launching a US ad campaign for the Lime Ritas variant of its Bud Light brand.

The initiative, entitled 'Fiesta Forever', includes a 30-second TV spot, which can be viewed above. The campaign's tagline is: “There’s no better way to celebrate and get in a festive, party mood than with Bud Light Lime Ritas”.

The push will also include digital, social, print and outdoor elements. 

A-B InBev described the campaign as the “most significant” campaign for the 8% abv flavoured beer since its launch two years ago. Total spend on the push was not disclosed. 

The Lime Ritas range includes four flavours: Straw-Ber-Rita, Mang-O-Rita, Raz-Ber-Rita and Lime-A-Rita. A-B InBev added two permanent additions to the line-up in March.