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CANADA: Anheuser-Busch InBev expands Bud Light Platinum launch

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Anheuser-Busch InBev has launched its Bud Light Platinum in Canada, the brand's first foray outside the US.

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A-B InBev's Canadian unit Labatt Breweries will handle distribution of the 6% beer, launched in the US last year, Labatt said yesterday (6 February). The brewer said Platinum will “shape a new category of premium beer in Canada”.

Platinum follows fellow Bud Light extensions Bud Light Lime and Bud Light Lime Mojito into the Canadian market, Labatt said.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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