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Anheuser-Busch InBev enters FAB market with SpikedSeltzer acquisition

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The US arm of Anheuser-Busch InBev has made another addition to its craft portfolio, acquiring the SpikedSeltzer brand in the country.

Anheuser-Busch said late last week that it has spent an undisclosed sum on the alcoholic seltzer brand. SpikedSeltzer, which has an abv of 6%, becomes AB's first non-malt FAB product and will be run by the group's The High End craft division.

Owned by Boathouse Beverage, the brand sells around 500,000 cases in 14 states across the US.

"SpikedSeltzer … is more approachable than wine and more versatile than spirits," said Felipe Szpigel, president of The High End. "SpikedSeltzer … enables us to offer a wider variety of great beverages that are perfect for more occasions, while delivering new flavours as consumers taste profiles expand."

Production will move from Boathouse's current partners, North American Breweries and Blues City Brewery, to AB's Baldwinsville Brewery.

Last week, the brewing giant was advised that the US Justice Department's anti-trust division will monitor its craft acquisitions and distribution obligations in the country.

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