News

Anheuser-Busch InBev cuts 300 craft staff in US

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

What's coming up in spirits in 2019? - Predictions

MORE

Anheuser-Busch InBev has confirmed to just-drinks that it has reduced the number of sales positions in its craft and imported beer brands unit, The High End, in the US.

Anheuser-Busch InBev has cut an estimated 360 staff in the US

Anheuser-Busch InBev has cut an estimated 360 staff in the US

Late last week, Beer Street Journal reported that around 360 jobs were going at the division. Speaking to just-drinks earlier this week, a spokesperson for A-B InBev admitted that the brewer's structure in the country had become "overly complex", and that the cuts would affect around 300 employees.

In a letter sent on Friday to its wholesalers, A-B InBev detailed moves that would result in a reduction in the number of sales staff. "We are announcing some structural and team changes that are designed to simplify our sales organisation," wrote Alex Medicis, VP of sales for the US, in the letter.

Included in the plan was the move from two district managers - one for "core" brands, the other for The High End portfolio - to one, as well as the removal of sales representatives for The High End.

"We have made considerable efforts to find new roles within our business for people affected by this restructuring," Medicis continued. "These are difficult decisions to make and ones we take very seriously. However, they are vital to ensure we are structured in the best way possible to better connect within an evolving industry."

The A-B InBev spokesperson flagged that the company employs around 18,000 people in the US. "Over the last few years," the spokesperson said, "we have entered into a series of new partnerships, and as our business has grown, we have added more than 2,000 new employees, particularly sales team members in the field.

"As a result, our organisational structure has become overly complex in places."

The spokesperson noted that the "role and mission of The High End is unchanged".

Created three years ago, the unit comprises the US craft brewers that A-B InBev has acquired in recent years, including Elysian, Wicked Weed, 10 Barrel, Four Peaks and Devils Backbone.

Are big brewers buying craft brands to benefit big beer? - Click here for a just-drinks comment


Related Content

Anheuser-Busch InBev Q1 2018 results - Preview

Anheuser-Busch InBev Q1 2018 results - Preview...

Anheuser-Busch InBev Q1 2018 - results data

Anheuser-Busch InBev Q1 2018 - results data...

Anheuser-Busch InBev full-year 2017 results - Preview

Anheuser-Busch InBev full-year 2017 results - Preview...

Anheuser-Busch InBev set for action as US craft volumes underwhelm - analyst

Anheuser-Busch InBev set for action as US craft volumes underwhelm - analyst...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?