The two brewers have fought a number of trademark battles across the EU

The two brewers have fought a number of trademark battles across the EU

Anheuser-Busch InBev has claimed its grip on the trademark 'BUD' in France has been “solidified” after a court upheld an earlier ruling. 

In the latest in a long line of legal battles between the Belgium-headquarterd brewer and Czech group Budejovicky Budvar, France's Colmar's Court of Appeal ruled that the term 'BUD' could not be protected in France as an appellation of origin. The decision upholds a ruling from the European Union's general court earlier this year, which rejected Budvar's appeal over its right to use the term 'BUD' in four European countries, including France

A-B InBev said the French appeal court ruled in its favour “because the European Commission did not protect the term following accession of the Czech Republic to the European Union in 2004”.

The company added: “This decision solidifies Anheuser-Busch InBev’s trademark position in France.”

However, in a statement to just-drinks, Budvar flagged that it may appeal the ruling. “The court's verdict has not taken effect yet,” the statement said. “We are now analysing our chances of success in a possible appeal to the Supreme Court with our lawyers.” 

According to the latest ruling, seen by just-drinks, Budvar has been ordered to pay all court costs and lawyer fees. 

Budvar and A-B InBev have been locked in trademark disputes for around 100 years.

To read an exclusive interview with the head of Budejovicky Budvar, click here.