ICAPs Global Actions: Initiatives to Reduce Harmful Drinking conference takes place in October

ICAP's Global Actions: Initiatives to Reduce Harmful Drinking conference takes place in October

The International Center for Alcohol Policies has lined up the heads of Anheuser-Busch InBev, Brown-Forman and Pernod Ricard to speak at its next conference in the US.

The industry-funded trade body, which covers responsible drinking initiatives around the world, said late yesterday (21 August) that Carlos Brito from A-B InBev, Paul Varga from Brown-Forman and Pierre Pringuet from Pernod will all address its 'Global Actions: Initiatives to Reduce Harmful Drinking' event. The conference takes place in Washington DC on 8 and 9 October.

As well as looking at members’ current and future contributions to reducing harmful drinking, the conference will also consider how the global alcohol industry can “help support Member States as they implement the WHO strategy to reduce the harmful use of alcohol”, ICAP said.

“For the past 30 years … we have invested and created partnerships to help prevent the harmful use of alcohol,” said Brito. “We’re proud to support the Global Actions projects and look forward to helping highlight their successes at the conference.”

Varga added: “This event will highlight our actions to reduce the abuse and misuse of beverage alcohol and underscores our commitment going forward. We will benefit greatly from the viewpoints of a diversity of participants who share our concern.”

“Our chairman Patrick Ricard, who recently passed away, took personally the leadership of CSR,” said Pringuet.

“Today, all our employees are mobilised to help make things change, and we are resolutely dedicated to strengthening our engagement with public authorities and NGOs to fight inappropriate drinking habits.”

For more information and to register for the conference, click here.