Market research
Anheuser-Busch InBev has launched a television advert for its Stella Artois beer brand in the UK.
The latest ad, directed by Wes Anderson and Roman Coppola, is entitled 'Le Apart-O-Matic' and breaks in the country today (13 May), the brewer said. Running throughout May and June in the UK, the push consists of a 60-second spot.
Le Apart-O-Matic was first premiered in Canada last year.
Sectors: Beer & cider, Marketing – advertising & promotions
Companies: Anheuser-Busch InBev
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