News

US: Anheuser-Busch InBev brings in Justin Timberlake for creative insight

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

The rise of adaptogens in soft drinks

The Coca-Cola Co Performance Trends 2016-20 - data

Constellation Brands in fiscal-2021 - preview

MORE

Anheuser-Busch InBev has signed up US singer and actor Justin Timberlake as a creative partner to its Bud Light Platinum brand.

//i4.progressivedigitalmedia.com/1/bud_light_platinum_-_12_oz._cold_bottle_-_final_-_2012.jpg

Timberlake will also feature in Platinum's latest ad that will first air during Sunday's Grammy awards, A-B InBev said yesterday (7 February). “Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity,” Anheuser-Busch US marketing VP Paul Chibe said.

No financial details have been disclosed.

Bud Light Platinum was launched last year and featured in A-B InBev's Super Bowl ad push last week.


Related Content

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations...

Bud Light Seltzer fuels US rebound - Anheuser-Busch InBev CEO

Bud Light Seltzer fuels US rebound - Anheuser-Busch InBev CEO...

Anheuser-Busch InBev to appeal Molson Coors corn syrup win

Anheuser-Busch InBev to appeal Molson Coors corn syrup win...

Anheuser-Busch InBev fails to impress in hard seltzer bid - analyst

Anheuser-Busch InBev fails to impress in hard seltzer bid - analyst...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?