A-B InBev welcomed Robinson last month

A-B InBev welcomed Robinson last month

Anheuser-Busch InBev has appointed a former Coca-Cola executive as marketing director for its UK & Ireland unit.

The company today said Nick Robinson, who joined last month, takes over marketing duties for all A-B InBev brands in the region. He replaced Jean Jaques Velkeniers, who hsa stepped up to the role of marketing VP for Europe. 

Robinson was previously Coca-Cola's marketing director for Germany and has also worked at Diageo, including as marketing director for Guinness.

Last month, A-B InBev released details of a shake up of its business units in Europe, and confirmed the departure of the head of its UK & Ireland operations, Inge Plochaet.