Sundet will start the role in February

Sundet will start the role in February

Anheuser-Busch InBev is to promote one of the team behind the launch of Bud Light Platinum to help oversee its sports marketing division.

Mike Sundet will take over as VP of sports and entertainment marketing and ad production services next February, A-B InBev said in an internal company announcement last week. Sundet is VP of Bud Light and as well as Bud Light Platinum, also helped launched the brand's Lime-A-Rita extension, A-B InBev said.

Platinum sold 500m hectolitres in its first two months

Sundet joined Anheuser-Busch in 1996 and has managed the company's Budweiser and Michelob brands.

Sundet will be replaced by Budweiser VP Rob McCarthy, who is leading the launch of Budweiser Black Crown. McCarthy's replacement will be announced soon, A-B InBev said.