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GLOBAL: Anheuser-Busch InBev appoints chief sales officer, prompting exec run-around

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Anheuser-Busch InBev has announced the appointment of a global head of sales, resulting in a shake-up of its executive pack.

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Speaking to just-drinks today (12 July), a spokesperson for the brewer confirmed that Bernardo Pinto Paiva, the current zone president for Latin America South, will move to New York to become chief sales officer. Paiva will take over the sales leadership from CEO Carlos Brito, who has included the role's responsibilities into his own on an interim basis for the past two years.

As a result of this move, A-B InBev's zone president for Central & Eastern Europe, Francisco Sá, will head to Argentina to replace Paiva. Sá has held the Central & Eastern Europe post since 2008.

The president of A-B InBev's UK operations, Stuart MacFarlane, will be moving to Moscow to replace Sá, having led the unit since 2008. Finally, MacFarlane's seat will be filled by the current VP of commercial for Western Europe, Inge Plochaet.

All four changes will take effect from 1 January next year, the spokesperson added.


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