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US: Anheuser-Busch changes Bud Light chief

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Anheuser-Busch has appointed a new boss for its Bud Light brand. 

The US arm of A-B InBev has appointed a new VP for Bud Light

The US arm of A-B InBev has appointed a new VP for Bud Light

Alexander Lambrecht, currently marketing director for Anheuser-Busch InBev's premium brands in Asia-Pacific, will step up to the role of the brand's VP this month. He replaces Rob McCarthy, who is leaving the group after 18 years.

An A-B spokesperson declined to say why McCarthy is leaving, or where he is going.

In second-quarter results, released last week, A-B InBev revealed that Bud Light's sales in the US were down 0.5%, while its market share was down by 30 basis point. 

In an internal memo, Jorn Socquet, A-B's marketing VP said: “We thank Rob for his many contributions and wish him well in future endeavors.”

McCarthy is staying with the company until 2 September to “ensure a smooth transition”, the memo said. 

Lambrecht, who has worked for parent company A-B InBev for nine years, will relocate from China to St Louis, Missouri, this month.


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