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Angostura Cocoa Bitters - Product Launch

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Angostura Cocoa Bitters

Angostura Cocoa Bitters

Angostura Cocoa Bitters

Category - Bitters

Available - From this month

Location - The US, nationwide in the off-premise channel

Price - SRP of US$8.99 per 4oz (11.36cl) bottle

Angostura Holdings is set to launch a third flavour in its namesake line of bitters in the US.

The cocoa-flavoured variant, which rolls out across the country in the coming days, contains cocoa grown by local farmers in the company's home of Trinidad & Tobago. The firm has partnered with the Cocoa Development Co of Trinidad & Tobago to support its members.

Angostura Cocoa Bitters is certified kosher.

"Angostura spent years developing its long-awaited cocoa-bitters blend," said Mitch Cooper, brand lead for Angostura bitters at North American distributor and sales agent Mizkan America. "Marking the brand's first bitters category innovation since the debut of Angostura Orange Bitters in 2007, Angostura Cocoa Bitters is the result of premium ingredients and extensive flavour experimentation."

Earlier this year, the company, which also produces rum under the Angostura brand name, appointed a former Diageo executive as CEO after its second leader in a row was placed on "administrative leave".

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