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The Heineken-owned beer brand Amstel Light is, for the third year running, to sponsor the US Freeskiing Tour.

As part of its sponsorship, Amstel Light will also become event title sponsor of the Green Mountain Skiercross Classic at Stowe, Vermont and the Spring Skiercross Open at Boyne, Michigan. Amstel Light also titles the Skiercross and Big Mountain Freeskiing Tour Finale, which constitute the North American Freeskiing Championships.

In addition, Amstel Light continues to support the Rocky Mountain Skiercross Classic in Telluride, Colorado and the US Freeskiing Nationals at Snowbird Resort. Continuing its broad support, Amstel Light is also the lead presenting partner of the Powder Video Awards, which is held each year in Aspen, Colorado.

Amstel Light will support the sponsorship with an integrated marketing programme.
 
Amstel Light is the largest-selling imported light beer brand in the US.


Sectors: Beer & cider

Companies: Heineken

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