BRAZIL: AmBev moves to protect dominance as World Cup looms - Mintel

By Andy Morton | 9 January 2013

AmBev has upped its focus on premium beer in Brazil to stave of Heineken's "smart game" ahead of the World Cup and Olympics, according to research group Mintel.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

AmBev has upped its focus on premium beer in Brazil to stave of Heineken's "smart game" ahead of the World Cup and Olympics, according to research group Mintel.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Analysis - AmBev faces short-term troubles, but volume "momentum" to return
Anheuser-Busch InBev faces "hard work" in Brazil and its second-quarter figures for the region are unlikely to be "pretty", according to an analyst.

just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

Market research related to this article

Anheuser-Busch InBev NV in Beer (World)
A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets, especially in Mexico following its Modelo acquisition, and value growth in high-ma...

Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and service...

Heineken USA Inc in Alcoholic Drinks (USA)
Heineken is making efforts to improve its business in the key US market and support sluggish consumption through product innovation, including Indio in June 2012 and Amstel Wheat and Tecate Michelada in September 2012. The Dutch-based beer maker aims...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page