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Amber Beverage Group’s Moskovskaya Pink vodka - Product Launch

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Amber Beverage Group's Moskovskaya Pink vodka

Amber Beverage said Moskovskaya Pink will "disrupt the vodka market in Europe"

Amber Beverage said Moskovskaya Pink will "disrupt the vodka market in Europe"

Category - Spirits, vodka, 38% abv

Available - From this month

Location - Spain; wider roll-out within the next 12 months

Price - SRP of EUR11.50 (US$13) per 70cl bottle

Amber Beverage Group has released a pink vodka under its Moskovskaya brand. Moskovskaya Pink is launching in Spain and will roll out to the UK, Italy and Portugal within the next year.

Amber Beverage, a Latvia-based subsidiary of SPI Group, said Moskovskaya Pink will "disrupt the vodka market in Europe thanks to the powerful flavour and innovative perfect colour".

Meanwhile, the vodka brand will have its first redesign since 2012. The overhaul will be launched alongside a marketing campaign and a limited-edition bottle commemorating 60 years of the USSR space program. The bottle, called Out of Space, is available globally.  

Amber Beverage acquired Moskovskaya in 2015. In 2019, the group launched the Moskovskaya Infusions range.

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