Beverage sales will reportedly start with Coca-Cola Zero

Beverage sales will reportedly start with Coca-Cola Zero

Amazon's India unit is to start delivering Coca-Cola Co products as it enters the country's food and beverage market for the first time, according to reports.

The online retailer is already taking orders for Coca-Cola Zero and will start shipping next week, the Economic Times said today, citing somebody with direct knowledge of the matter. Amazon will reportedly unveil a full food and beverage category in the middle of this month ahead of India's Diwali holiday season.

When contacted by just-drinks' sister site just-food, Amazon India declined to comment on things it "may or may not do in the future".

Amazon's US arm was yesterday announced as the initial supplier for PepsiCo's latest beverage launch, a stevia and sugar-sweetened cola called Pepsi True.