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Altia highlights Nordic move towards organic and low-alcohol products

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Nordic wine and spirits firm Altia has bolstered its low-alcohol and organic portfolio in a bid to meet changing consumer needs. 

Altia CEO Pekka Tennilä said consumers are more interested in their health and the quality of products

Altia CEO Pekka Tennilä said consumers are more interested in their health and the quality of products

The company, which published its Responsibility Report 2016 today, said Nordic consumers are more interested in their health and the quality of products. As part of the report, Altia outlined a 'Let's Drink Better' initiative. 

"During 2016 we increased the share of organic, low-alcohol and alcohol-free products in our portfolio," said Pekka Tennilä, Altia's CEO. "Let's Drink Better means not only encouraging consumers towards a better drinking culture but also Altia's actions as a responsible alcohol company. 

"We want to offer consumers the information they need to enjoy our products with a good conscience."

Altia said more responsible products and production are the "key ingredients of a new Nordic drinking culture".  The firm outlined several new launches including Chill Out Crisp & Fruity Organic Riesling - packed in an "ecological PET plastic bottle", a lower-abv and organic OP Anderson Petronella aquavit and Blossa alcohol free glögg. 

Altia is owned by the Finnish government. The company has facilities across the Nordic and Baltic countries. Altia also exports to about 30 countries across Europe, Asia, North America, the Caribbean and the Middle East.

Last week, Danish brewer Carlsberg's Swedish unit replaced its non-alcoholic beer in the country with an organic variant.


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