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FRANCE: Alsace brushes off surrender of Tokay name

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The trade body representing winemakers in Alsace has insisted the transfer of the "Tokay" name to Hungary will have little commercial impact on its growers.

A spokesperson for the Interprofessional Council of Alsace Wines (CIVA) told just-drinks today (17 October) that the handover was "nothing negative for us".

The transfer, which Hungary won in 2004, was marked by a ceremony yesterday at the Hungarian embassy in Paris. The Central European country had long clamoured for the sole right to use the Tokay name for its range of sweet wines.

France had signalled its willingness to give up the name as long ago as the 1920s but growers in Alsace had successfully opposed the move. Growers in Alsace had traditionally used the phrase "Tokay d'Alsace" on labels of wine made from the Pinot Gris grape.

However, the CIVA spokesperson said the use of the phrase had started being phased out. She said: "It's already beginning to fade away. Producers are starting to put only Pinot Gris on the label. In the minds of the older generation, it may take a while to get used to the change but most consumers will quickly accept it."


Sectors: Wine

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