After the success of its Kahlua RTD brands, Allied Domecq is developing a new Tia Maria pre-mixer for the US and UK markets. Sources close the company told that the yet unnamed brand hopes to consolidate the impressive growth Tia Maria has seen in the on-trade sector. According to AC Nielsen, the coffee liqueur brand saw an 8.5% growth in the UK on-trade (MAT Nov-Dec) and now holds an overall 11% market share in the UK on-trade - second behind UDV's Baileys in the liqueur sector.