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US: Allied to launch premixed Sauza margaritas

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The Allied Domecq brand Sauza Tequila is to lauch two ready-to-drink, pre-mixed cocktails - Sauza Premium Original Margaritas and Sauza Premium Strawberry Margaritas in the US this summer.

The drinks will be available in 1.75L size PET bottles.

Jose Chacon, senior brand manager said: "Sauza drinkers want a fast, convenient way to kick start their high energy, let-loose parties, but don't want to compromise with low-end margarita mixes. The arrival of two ready-to-drink Sauza Premium Margaritas, in original and strawberry flavours, offers consumers both convenience and quality.

Sauza Premium Original Margaritas and Sauza Premium Strawberry Margaritas will be available at retail by June, 2003 and have been launched to capitalise "on the new trend to make premium margaritas."

Sauza Tequila is the fastest growing full family of Tequilas in the US. Its range includes Sauza Hornitos, Sauza Conmemorativo and Sauza Tres Generaciones Plata and Anejo.


Companies: Allied Domecq

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