News

UK: Allied launches £80m drive for Ballantine's

Most popular

Is craft spirits approaching a reset moment?

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

MORE

The Bristol-based drinks giant Allied Domecq is to launch its most expensive marketing campaign for a single brand ever, when it unveils its latest effort to drive sales of flagship Scotch Ballantine's this month.


Related Content

What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis

What are the advantages of social media marketing and will it ever replace traditional media for dri...

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

"Genderless" drinks will drive future trends - Analysis...

Three cocktail trends for 2019 – Diageo's World Class bartender competition

Three cocktail trends for 2019 – Diageo's World Class bartender competition...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?