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UK: Allied extends brands into desserts

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The UK-based wine and spirits company Allied Domecq is to extend the product range of some of its spirits brands into foods. The company has commissioned Parmalat UK to produce a range of branded desserts for both consumer and trade markets. Brokered by brand extension specialists, The Licensing Company (TLC), the deal adds to Allied Domecq's growing food and beverage extension programme.


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