The UK-based wine and spirits company Allied Domecq is to extend the product range of some of its spirits brands into foods.

The company has commissioned Parmalat UK to produce a range of branded desserts for both consumer and trade markets. Brokered by brand extension specialists, The Licensing Company (TLC), the deal adds to Allied Domecq's growing food and beverage extension programme.
The foods will include Mailbu tropical trifle, Tia Maria tiramisu and both individual and family sized versions of Harveys Bristol Cream trifles. The desserts will be co-branded with Loseley, the UK dairy brand of Parmalat.

There will also be launches for Cheesecake with Courvoisier VS Cognac; Lemon and Beefeater gin Mousse; Lamb's Navy Rum & Raisin Truffle Dessert and Rich Coconut Mousse with MALIBU.

Ali Kittermaster, consumer product director at Allied Domecq said: "Our relationship with Parmalat provides us with a great opportunity to develop quality branded dessert products to engage with our consumers outside the traditional spirit arena.

"It represents the latest in a series of partnerships, brokered with our agents The Licensing Company, to deliver against Allied Domecq's brand extension programme objectives."

Allied Domecq has been working with TLC since February 2002 during which time they have secured a number of licensees to produce a series of brand extensions for Allied Domecq trademarks in markets around the world. Products include Sauza tequila lime grill sauce and Sara Lee Kahlua ice cream in Australia.