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US: Allied Domecq unveils next phase of US "move-to market" strategy

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Allied Domecq has moved into the next phase of recently unveiled US distribution changes or "Move-to-Market" strategy by announcing several key management appointments to the company's three business units and corporate group. Tom Wilen, Allied Domecq Spirits North America president said: "The 'Move-To-Market' plan was specifically designed to allocate resources closer to the marketplace, increase sales coverage and capitalise on the strength of our leading brands portfolio, including the recently acquired Stolichnaya vodka and Malibu flavoured rum."


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