Allied Domecq has said it recently delivered its 300 millionth case of its Canadian Club whiskey brand.

The shipment was made to the largest independent retail buyer of Canadian Club in California, Bob Gong of G&G Market, Santa Rosa. 
In a statement Allied said; "The 300 millionth milestone for Canadian Club coincides with rising consumer and trade demand for high-quality whiskies.  Over the past 12 months, consumption of super-premium Canadian Whiskys increased by 6.5%, according to AC Nielsen data. Canadian Club has been enjoying steady growth for the last 12 months, and according to Nielsen, brand consumption is growing at 9.6% over the past 26 weeks, making the brand a primary growth driver for the Canadian Whisky category."