News

UK: Allied celebrates 100-years of Belle Époque with Arts sponsorship

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Why water has become more important than wine

Interview - Mark Sandys, Diageo's head of beer

MORE

Allied Domecq is to back the 100th anniversary of its art nouveau Belle Époque bottle of brand Perrier-Jouët  with a major consumer campaign in the UK.  The push will be based around the brand's links with the arts and involves sponsorship and partner events with the likes of the retailer Liberty, fashion designer Maria Grachvogel, garden designer Stephen Woodhams and the Elton John Aids Foundation.  The programme will run throughout the pre-Christmas period.


Related Content

Why the spirits brands of the past should be wary of the future - Comment

Why the spirits brands of the past should be wary of the future - Comment...

"Only dead fish go with the stream" - Interview, Maison Villevert CEO Jean-Sébastien Robicquet...

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pern...

FREE TO READ - What just-drinks thought about the wine world  - The review of 2016

FREE TO READ - What just-drinks thought about the wine world - The review of 2016...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?