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All Market lines up UK launch for Vita Coco Sparkling

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US firm All Market is to launch its canned range of sparkling coconut water, Vita Coco Sparkling, in the UK.

All Market first launched Vita Coco Sparkling in the US last year

All Market first launched Vita Coco Sparkling in the US last year

Two flavour variants - Lemon & Lime and Pineapple & Passionfruit - will roll out to UK supermarket shelves, the company announced this week. Vita Coco Sparkling was first launched in the US last year and, according to trade publication BevNet, is half coconut water and half sparkling water.

The UK range has 20 calories and 3.7g of natural sugars per 33cl can. It will be available in more than 6,000 accounts including Sainsbury's, Tesco, Co-op and Wholefoods. A single can will retail for an SRP of GBP1.70 (US$2.10). 

Vita Coco Sparkling is not the only innovation from All Market to get a UK launch. Last month, the company offered London commuters a free ride in a rickshaw in a campaign to support the UK release of Vita Coco Pressed.

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Sectors: Soft drinks, Water

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