Alibaba Group's online marketplace will unveil a futuristic on-premise experience at this year's Vinexpo Hong Kong trade show.
Alibaba's Tmall will show off its 'future bar' concept next week
Tmall's 'Future Bar' includes robot waiters, face-scanning technology and a smart wine cooler. The move ties in with Alibaba's 'new retail' concept, which aims to connect on- and off-line shopping.
In a statement, Vinexpo organisers said Alibaba will look to address several new retail topics, including "redefining commerce by enabling seamless engagement between the online and offline world, building a retail ecosystem that combines both channels, making the shopping experience more personal, engaging and convenient.
The company will hold a press conference on their stand on 30 May.
Vinexpo Hong Kong takes place next week - between 29 and 31 May.
Earlier this year, Wine Australia's GM of marketing, Stuart Barclay, highlighted the organisation's partnership with Tmall for the official Australian wine store. He said success in China is "about being "constantly visible".
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Sectors: Beer & cider, Spirits, The on-trade, Wine
Companies: Vinexpo
