Illicit alcohol is a key focus for drinks firms

Illicit alcohol is a key focus for drinks firms

Some of the world's leading alcoholic drinks firms have joined forces to set up a website that highlights their efforts to reduce harmful drinking.

The International Center for Alcohol Policies (ICAP), which counts many multinational drinks firms as members, has set up

The site offers user discussion pages, research, statistics and background information relating to self-regulation, drink driving and noncommercial alcohol. ICAP has identified these three issues as focal points for its effort sto reduce drink-related harm around the world.

"These topics are among the key areas for action recommended in the Global Strategy to Reduce Harmful Use of Alcohol that has just been adopted by the World Health Organisation (WHO),” said ICAP's president, Marcus Grant.

"We invite interested individuals and organisations to visit the site, which is part of a broader commitment by the beverage alcohol industry to do its part, along with [WHO] member states and other stakeholders, to encourage responsible drinking and discourage harmful drinking," he added.

Visitors are encouraged to register as users of the site so that they can contribute to its “Share/Discuss” pages and receive e-mail updates and alerts on topics of interest.

ICAP set up the website on behalf of the Global Actions on Harmful Drinking initiative, which is sponsored by: Anheuser-Busch InBev, Bacardi, Beam Global Spirits & Wine, Brown-Forman, Constellation Brands, Diageo, Heineken, Molson Coors, Pernod Ricard, SABMiller, UB Group, Brewers Association of Japan and Japan Spirits & Liqueurs Makers Association.

The WHO Strategy offers Governments a range of policy options on areas including health services, community action, drink-driving, the availability and marketing of alcohol, public health campaigns, pricing and illicit production.