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Alaskan Brewing Co’s Fireweed Blonde - Product Launch

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Alaskan Brewing Co's Fireweed Blonde

Alaskan Brewing Cos Fireweed Blonde will be available in the on- and off-premise from next month

Alaskan Brewing Co's Fireweed Blonde will be available in the on- and off-premise from next month

Category - Beer, US, 4.5% abv

Available - From July

Location - The US

Price - Not specified

US-based brewer Alaskan Brewing Co is adding a lower-alcohol beer to its 'Limited Release' range.

The company announced that Fireweed Blonde will be available in 12oz cans through the on- and off-premise channel from next month. The beer follows Hazy Bay Juicy IPA in the series, with Stratasphere IPA to follow this Autumn.

"The first of the series, Hazy Bay Juicy IPA, has already become a fan-favourite," said Alaskan head brewer, Rob Day.  "Fireweed Blonde is showing early signs of being a big hit as well."

In addition to the Limited Release line, the craft brewer also produces ten permanent SKUs, which includes Amber Alt Style Ale, ICY Bay IPA and two flavoured variants under the Alaskan Hard Seltzer brand name.

Last month, the US division of Anheuser-Busch InBev moved to accelerate its acquisition of Craft Brew Alliance by agreeing to offload the group's Kona beer operations in Hawaii.

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Expert Analysis

Beer & Cider in North America

Beer & Cider in North America

Beer & Cider in North America industry profile provides top- line qualitative and quantitative summary information including: market size (value 2014- 18, and forecast to 2023). The profile also conta...

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