Alain Grignon Wines has unveiled the first of its new branded wine range for the UK off-trade.

The rosé, called 'PG', or Pretty Gorgeous, was made by winemaker Xavier Roger, with the 85% Cinsault and 15% Muscat Petit Grains grapes sourced from the Bassin de Thau region of the Languedoc.

"We are convinced our target market is going to love this wine," said UK sales manager Peter Crameri. "All the cues are there to move this bottle off the shelf."

Pretty Gorgeous has an RRP of GBP5.99 (US$9.18) per bottle.