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US: Aladdin brings Brazil's Devassa beer to US

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Aladdin Beverage has added a Brazilian beer to its import portfolio in the US.

The company yesterday (18 January) announced the signing of an agreement with Devassa Brewery to import the Brazilian company's beer in the US. Devassa joins Macau Beer in Aladdin's stable of imported beer brands in the country. Specific details about where the beer would be available were not released.

"This brand has all the features to really explode in the US," said Aladdin's president Ted O'Connor. "We strongly believe Devassa has the ability to be one of the next great imports in the US."

Caio Sabino Scarpelli, Devassa's export division manager, added: "We needed a US importer who had the same vision and drive as we do at Devassa. We were happy to sign an exclusive contract with Aladdin because it was the right fit."

The Devassa brand was created in 2002 by two bar owners from Rio de Janeiro, Marcelo do Rio and Cello Macedo.


Sectors: Beer & cider

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