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UK: Akvinta Vodka launches in Jeroboams

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Akvinta Vodka is to be sold by independent London wine retailer Jeroboams, as the brand continues to expand its presence in the UK.

All ten Jeroboams stores have begun selling Akvinta this week, the vodka group said yesterday (1 October).

Each store will receive a specially developed training programme from Joel Constantino, Akvinta's UK brand ambassador.

"This latest listing will not only expand Akvinta's availability in the luxury off trade sector, but will also cover a broader area of London and the UK, both in terms of direct sales and mail order," said a spokesperson for Akvinta, which is owned by Adriatic Investments.

Akvinta, a certified organic vodka, is made from alcohol distilled from organic Italian wheat and water from Imotski in Croatia. It already retails in the UK in high-end retailers such as Gerry's of Soho, TheDrinkShop.com and Harrods.

Customers who purchase a bottle of Akvinta from a Jeroboams store will have an opportunity to win a pair of tickets to New York - the vodka's latest launch market.

Earlier this week, Akvinta said it had gained organic certification in the US.


Sectors: Spirits

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