UK: AG Barr's Irn-Bru recipe safe following colourings ruling
AG Barr's head of marketing, Adrian Troy, said that the company was “fully prepared” for the various outcomes of the vote
AG Barr has said that its flagship Irn-Bru drink will remain unchanged despite a ruling by the European Commission to lower the limit of the colouring Sunset Yellow.
On Friday (9 September), a Standing Committee voted on whether to reduce the limit from 50mg per litre to 10mg. Member states however, voted to reduce the level to 20mg - the same amount that AG Barr already uses in Irn-Bru.
AG Barr's head of marketing, Adrian Troy, said that the company had been "fully prepared" for the various possible rulings from the vote.
"As things stand, the outcome now means that there would be no change required to the ingredients that make up that colour," Troy said. "We also appreciate the support given by the First Minister and the Food Standards Agency Scotland on this issue. AG Barr is already making good progress with an intensive, long term programme of investment to replace certain food colourings in all our products, in line with FSA guidelines, and we will now continue with this programme as planned."
The vote followed a report by the European Food Safety Authority (EFSA) last year, which found that exposure to the additive could be too high, particularly among UK children. As a result, the Commission introduced EU-wide, mandatory warning labels on food and drink containing any one of six colourings named in a study by the University of Southampton in 2007.
Sunset Yellow, Quinoline Yellow and Ponceau4R were all linked to an increased risk of hyperactivity in children in the study.
In the second part of just-drinks' review of 2011, Michelle Russell looks at how the soft drinks category has fared in the last 12 months....
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