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AG Barr's Funkin swaps Pink Grapefruit Gin Collins for Pink Gin Fizz in draught line-up

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AG Barr's Funkin cocktails and mixers brand has introduced a Pink Gin Fizz to its on-tap cocktails range in the UK, as it looks to take advantage of the trend for pink gin.

Funkin Pink Gin Fizz joins Pornstar Martini, Pina Colada and the Mojito on draught in the UK on-premise

Funkin Pink Gin Fizz joins Pornstar Martini, Pina Colada and the Mojito on draught in the UK on-premise

The company said today the Pink Gin Fizz will join its draught serves, which were introduced last year. A spokesperson for Funkin confirmed to just-drinks that the Pink Gin Fizz replaces a Pink Grapefruit Gin Collins, which was part of the initial line-up.

"Since the launch of our premium cocktails on tap in 2018, we have served roughly three-quarters of a million cocktails," said Ben Anderson, head of marketing for Funkin. "The gin boom is still going strong so the inclusion of a carbonated Pink Gin Fizz enables the on-trade to capitalise on consumer demand for gin-based and pink serves."

The on-tap range includes Pornstar Martini, Pina Colada and the Mojito.

The cocktails have an abv of 10% and come in 20-litre kegs. The shelf life is nine months unopened and 28 days once opened.

Last week, TV presenter Graham Norton became the latest person to launch a pink gin. Also last week, Spanish drinks company Puerto de Indias announced its strawberry-flavoured gin will roll out to the US and UK. The pair follow a string of pink gin releases in the UK, including Pernod Ricard's Beefeater Pink and Diageo's Gordon's Premium Pink Distilled Gin.


Sectors: Spirits

Companies: AG Barr

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