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AG Barr's Funkin revamps pack design

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AG Barr acquisition Funkin is to roll out new packaging across the portfolio as it looks to standardise branding.

Funkin has introduced a new logo

Funkin has introduced a new logo

The packaging will be available "in the coming months", said Funkin, which was bought by Barr in February in a deal worth GBP21m (US$31.5m). It includes a new, white Funkin logo on a navy background, and a red swirl to replace the old packs' red splash.

Funkin's senior brand manager, Joana Lenkova, said: "This new, fresh look comes at an ideal time for Funkin as the company embarks on the next phase of its growth. This revolutionary change will increase awareness and ultimately drive trial among consumers."

The off-trade packaging will include instructions on how to make cocktails at home, while on-trade products will have tips on how to best serve the drinks.

Last month, Funkin expanded its single batch syrup range with two new flavours, Ginger Syrup and Earl Grey Syrup.

To read an exclusive just-drinks interview with Funkin CEO Andrew King, click here.


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