Click through to view AG Barr’s Barr Strawberry Sours

Click through to view AG Barr’s Barr Strawberry Sours

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AG Barr’s Barr Strawberry Sours

Category - soft drinks, CSD

Available - From 1 August, for a limited – albeit unspecified - time

Location - UK

Price - RRP of GBP0.39 (US$0.61) per 33cl can, GBP0.99 per 2-litre PET bottle

AG Barr has lined up a limited edition flavour extension for its namesake CSD brand in the UK. Strawberry Sours “taps into the fast-growing consumer flavour trend for sour sweets”, the company said.

As well as individual units, the variant will be available in 24 x 33cl cans and 6 x 2-litre bottles. Both formats will be available in price-marked packs. The bottles will also come in plain packs.

The Barr brand has doubled in size over the last five years and is now worth over GBP40m, according to AG Barr.