AG Barrs Barr Mix Ups

AG Barr's Barr Mix Ups

AG Barr's Barr Mix Ups

Category - Soft drinks

Available - From this month

Location - UK

Price - GBP0.69 (US$1) per 50cl PET bottle

UK-based soft drinks producer AG Barr has launched two new Barr brand flavours, chosen by the general public. 10,000 consumers voted for their favourite mix of 15 Barr flavours. The winners were Raspberry Ripple (Raspberryade & Cream Soda) and Cherry Bubble (Cherryade & Bubblegum). 

The limited edition releases will come in price-marked packs - a 33cl can for GBP0.39 and a 50cl PET bottle for GBP0.69. Both variants are sugar free, the company said. 

Barr Mix Ups will be backed by outdoor and digital advertising as well as POS material.

"Our previous limited edition flavour, Bubblegum, was so successful that it was made permanent and is now the third biggest flavour in the Barr range," said Adrian Troy, AG Barr's head of marketing.

Last month, AG Barr released a range of flavoured sparkling waters under its Rbicon brand. 

Show the press release

AG Barr is enhancing its reputation for exciting NPD with the launch of Barr MIX UPS, two

new great-tasting Barr brand flavours chosen by the public.

10,000 consumers took part in a nationwide online vote for their favourite mix of the great

tasting range of 15 Barr flavours, with winning 'Raspberry Ripple' and 'Cherry Bubble' polling

more than 60% of votes cast.

"Barr has a strong track record of delivering incredibly successful NPD with last year's

Tropicoola special edition selling 1.2 million packs in just 8 weeks.*1 Our previous limited

edition flavour, Bubblegum, was so successful that it was made permanent and is now the

3 rd biggest flavour in the Barr range,*1" says Adrian Troy, AG Barr's Head of Marketing.

Launching in June, Barr MIX UPS will be available in two price-marked pack formats –

330ml cans (39p) and 500ml PET (69p) - and the two new flavours will both be sugar free.

"Barr Raspberry Ripple and Cherry Bubble MIX UPS offer a real point of difference to a

brand that already offers unique, fun, exciting flavours that deliver on quality, taste and

value," says Troy.

Barr MIX UPS will be backed by outdoor and digital advertising and a range of eye-catching

POS to create fun, boost visibility and drive sales in-store.

Retailers should make the most of this exciting sales opportunity before it's gone.

Original source: Company release