Market research
AG Barr has launched a limited edition "heritage" can for its Irn-Bru brand.
On sale this week across Scotland, the can will be available as a 330ml single can (RRP GBP0.39) and 330ml x 6 pack multipack (RRP GBP2), the Scotland-based soft drinks firm said today (26 August).
The launch is to support Scotland's Homecoming campaign, running throughout 2009.
Five million heritage cans will be produced and the launch will be backed by a GBP12m brand investment, which includes national TV advertising and sponsorships of the SFL and RFL Super Leagues, with coverage on Sky Sports.
There will also be a re-screening of the brands 'Steamroller' advert from 2 September for one week, the company said today (26 August).
"In the year of homecoming the Irn-Bru Heritage Can will provide and a major opportunity for Scottish stockists to generate incremental sales and boost their profits at this important time of the year," said AG Barr commercial director Jonathan Kemp.
"It will stimulate additional interest in the soft drinks fixture and in Irn-Bru in particular, backed by classic Irn-Bru TV advertising which will really stir the emotions."
Sectors: Soft drinks
Companies: AG Barr
