• Nine-month sales up 3.5%
  • Q3 sales slip 0.6%
  • "Soft drinks market remains dynamic and competitive" - Barr 
AG Barr saw a slight dip in Q3 sales

AG Barr saw a slight dip in Q3 sales

AG Barr has said it is confident of delivering on its full-year forecasts, despite a slight slip in third-quarter sales.

In a trading update today, the Irn Bru producer said its nine-month sales to the end of November climbed 3.5%. However, in the group's third quarter, sales slipped by 0.6% on a like-for-like basis. 

“As we anticipated, our revenue performance in the third quarter slowed somewhat from the very strong growth in the first half,” the company said. “This was driven by lower promotional activity, wholesaler destocking and a very competitive price driven trading environment in a soft drinks market which was in revenue decline.” 

In its first-half, the soft drinks group saw sales up 5%

Today's Q3 figures were adjusted for the loss of sales from the "early termination" of its contract with Suntory to produce Orangina under licence in the UK, announced earlier this year. 

Looking ahead, Barr said today: “The soft drinks market remains dynamic and competitive as we approach the key festive trading period. 

“Assuming current market conditions continue, we remain confident of delivering our full-year performance expectations and look forward to further growth in the next financial year.” 

In September, Barr announced a deal with Dr Pepper Snapple Group to distribute the US firm's products in the UK and other EU countries