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Product Launch - UK: AG Barr Rockstar Xdurance

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AG Barr's Rockstar Xdurance

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Category - Soft drinks, energy

Available - Now

Location - UK, off-trade

Price - Trial price of GBP0.99 (US$1.63) per 50cl can

Distribution - AG Barr

Rockstar Xdurance is a mix of blueberry, pomegranate and acai flavours. AG Barr has signed a multi-year sponsorship deal with MotoGP racer, Jorge Lorenzo for the brand.


Sectors: Product launches, Soft drinks, Water

Companies: AG Barr

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